Daniel Gioia: Poet/Businessman

Who is Daniel Gioia? He’s just taken over as chairman of the National Endowment for the Arts after a career as a poet and businessman. “Gioia has successfully straddled the worlds of art and business. He has published poetry and criticism in top literary journals while rising to the position of vice president of marketing for General Foods, where he was responsible for determining how best to market Jell-O.”