Discovering The Neglected Demographic (Surprise – Older People Buy CDs)

The success of 23-year-old Norah Jones, singing a traditional mix of jazz, has piqued recording company interest. “Older listeners are gravitating to the authentic, organic sound of Norah’s records. She speaks to a huge group of people that the music business has forgotten and declared irrelevant. The latest sales statistics confirm the relevance of that neglected group. According to the Recording Industry Association of America, consumers 45 years and older now constitute a quarter of the record market and are the fastest-growing group of music buyers.”