Chill Out Dude

Classical chillout albums are a curious phenomenon. The numerous albums that visit this territory do very well: Virgin’s Classical Chillout was the bestselling classical compilation of 2001, shifting 400,000 units, and those who bought it were younger than the usual classical fans. Chillout as an idea has become as good as a brand. And, as EMI’s research shows, many potential customers associate classical music with, above all, relaxation. More stimulating compilations, such as Euphoric Classics, sell less well.”