That’s Why They’re Called “Non-Profit,” Isn’t It?

Everyone knows that the American economy is in the tank, and that such times call for belt-tightening all around, particularly at non-profits. But John van Rhein is frustrated by the recent slew of defeatist cost-cutting measures at arts institutions across the country. “Arts groups get into trouble once they allow their marketing departments to shape their artistic programs. To pull back and stop taking calculated risks can only be counterproductive in the long run.”