An Australian writer has penned a novel in which the shoe company Nike develops a marketing plan which includes the murder of 10 teenagers “who buy the company’s latest shoes, to make it seem as though people are killing each other over the new product. The result is instant street credibility and record sales.” Astonishingly, a major publishing house was willing to put out the satire, and perhaps even more shockingly, the real-life Nike swears it has no plans to sue the author.