Sundance – What’s It All About?

Does the Sundance Festival mean anything at the box office? “It’s like lemmings off a cliff. Year after year, we love tracking which films everyone is circling, but are any of these films really going to succeed? I hope so. But that’s the exception, not the rule. Of the 16 films acquired and released out of last year’s exceptionally busy Sundance bazaar, only five broke $1 million at the box office.”