Going Off-Formula – The Norah Jones Case

The huge success of Norah Jones in a format that isn’t the standard pop formula has the recording industry rethinking… “In an era full of great voices, from Mariah Carey to Whitney Houston, that have been plugged into formats that make them more manufactured than memorable, her success is leading record executives, always on the lookout for the next big thing, to search for singers again, not just voices with hit formulas.”