How Do You Manage Creativity?

A number of big media companies have been ousting top executives and replacing them with money guys. “This trooping of grey faces into the unruly media world marks a distinct change of mood. Talk of ‘vision’, ‘synergy’ or ‘new paradigms’ is out; the daily grind of evaluating and improving operating performance is paramount. Show business doesn’t attract leaders who know how to listen properly or leave people alone. But when you manage creative people, you must intrude carefully.”