More Arts Programming? With These Ratings?

Okay – so all the critics are complaining about the BBC’s lack of arts programming. But over on BBC4, the so-called culture channel, there appears to be nobody home… “While the main terrestrial channels calculate their audiences in the millions, BBC4 has to talk in thousands, tens of thousands and – if they are lucky – occasionally hundreds of thousands.” With ratings like these, how do you justify more of this programming?