The Royal Shakespeare’s London Misadventures

Part of the Royal Shakespeare Company’s plan to reinvent includes being a major player in London’s West End. But that plan is faltering after the company’s last five plays there have taken in only 20 percent of what they needed to at the box office. “The plays by Shakespeare and his contemporaries have been rapturously received by critics, and sold out when they were premiered at Stratford-upon-Avon, but London audiences have been staying away.”