More Adventures With Disney – “Destination” Theatre

Admissions at Disney’s theme parks are down 25 percent since 2001. What to do? How about theatre? Disney has hired some A-list creators to come up with “a new era in theme-park entertainment.” It’s theatre presented continuously in 40-minute loops. First up: “a 40-minute version of the ‘Aladdin’ story, using the score from Disney’s animated film. It will run continuously in the brand new ‘Broadway-style’ Hyperion theater in Disney’s ailing California Adventure Park. ‘We’ve coined a new phrase – destination entertainment’.”