V&A Attendance Up 111% In 2002 – Free Admission Has UK Museum Visits Soaring

In the first year since admission charges at major British museums were dropped, attendance has soared. “The most dramatic increase has been at the V&A, which has seen a 111% increase, helped by the opening of its beautiful £31m British galleries. The effect at the other museums in South Kensington, west London, where a family visit would have cost around £30 in charging days, has been almost as spectacular. Numbers at the Science Museum and Natural History Museum have gone up 100% and 83% respectively.”