Broadway Perks Up

For much of 2002, Broadway seemed caught in a downdraft. But “for the fall and winter, Broadway ticket sales have been running 15% ahead of last year’s levels, says Jed Bernstein, president of the League of American Theatres & Producers. Sales could even surpass 2000’s record-setting figures. Thanksgiving week alone racked up $18.6 million, vs. $16 million for the same week in 2000. Now, with 33 shows on the boards, Broadway is wrapping up its holiday season, traditionally the strongest time of the year. What happened?”