The Global Localization of TV (What The World’s Poor Watch)

There are about 2 billion people who have access to a television set. What are they watching? Not the global fare produced by Western networks. “The trend in many television markets is to localise the global, to take a western format, juggle with it, and produce a Hindi or a Mandarin version. There is, for instance, a Saudi version of Who Wants to be a Millionaire called Who Will Win the Million? which is one of Saudi Arabia’s most popular programmes.”