Why Tracking The Bestsellers Might Not Be Good For Business

One of the frustrations of tracking the book industry has been getting accurate sales data. BookScan offers a solution and “allows publishers to improve their marketing efforts, while also managing their stock more effectively.” It’ll transform the publishing industry, many say. Yes it will, writes one refugee from the music world, where SoundScan revolutionized the tracking of music sales. But it might not be a good thing for those who love books…