We Want Our (ClassicF)MTV!

Next week, England’s ClassicFM, the station that proved that classical music can still draw huge listenership, launches a TV channel devoted to classical music videos. And while the channel is sure to draw fire for its reliance on short, lightweight works, the simple fact is that ClassicFM is the only current model for successful marketing of classical music on-air. So it probably wouldn’t hurt to trust them.