Time was you couldn’t get into college without doing well on the standardized tests. Now you almost can’t get out of grade school without excelling at them. Education reform in the US has meant a battery of new standardized testing, and the stakes are high for both schools and students. “Unsurprisingly, test-prep companies see the law, and especially its provision for federal tutoring vouchers, as a vast new opportunity. ‘The market for test preparation is on fire’.”