Free Museums Don’t Attract The Poor

So attendance has soared at British museums that dropped their admission charges last year. But the increased visits aren’t coming from low-income people for whom the entry fees might have been a barrier. “Free admission is a welcome bonus for all those who already appreciate our museums’ riches, but it is not a very effective way of attracting anyone else. Instead, the extra visitors increase museum running costs for the museums, which they have to meet out of grants so limited that their custodianship of our heritage may be compromised.”