Disney built its name on the imagination and investment of creative “Imagineers” who succeeded in capturing the imaginations of visitors of all ages. But as the Disney stock price sinks and revenues slip, the company is slashing at that all important R&D that made it famous. “Disney is in a bear trap right now. They’re incredibly investment-averse. But the problem is, if you don’t fund the Imagineers to constantly come up with something new, you lose a big piece of what the brand means — which is that you go to the Disney parks to see stuff you can’t see anywhere else.”