Going One At A Time

Fewer people are buying season tickets to the theatre. That’s got theatre people anxious. “But a drop in subscriptions nationwide doesn’t translate that fewer people are going to the theater. Actually, more people than ever are going. A recent survey by Theatre Communications Group showed that 22.5 million people attend nonprofit theaters, a slight rise from the previous year. But the safety net that a large subscription base affords is now becoming increasingly frayed, making theaters vulnerable to the downturns in the economy, increasing competition for the leisure dollar and fickleness of audiences.”