THE MIGHTY PR MACHINE

Massive public relations campaigns drive the visual arts industry in much the same way they do politics and advertising, so it might be worth asking just what the word “public” means in the art world today. “Broadly speaking, artists and curators have typically thought of the public (if at all) as an anonymous mass, ill-equipped and naive, that needs to be “educated,” while the public has tended to see artists as arrogant, self-regarding and even downright silly. There is some truth, I think, in both views.” – The Age (Melbourne) 10/25/00