HOW TO SELL A NEW OPERA

“The puzzle of how to produce a new opera that will not tank at the box office, and that may even last as long as a Volvo (to borrow a phrase from Leonard Cohen), has become a minor fixation of opera companies all over North America, including the San Francisco Opera, which on Saturday raised the curtain on an adaptation of ‘Dead Man Walking’. In many ways, the opera is a textbook example of current received wisdom on how to introduce new work into the deeply conservative opera world.” – The Globe and Mail (Canada)