RETHINKING VANITY PRESS

“While in the past, self-publishing meant paying for costly print runs and then praying the books would sell, new digital technology enables books to be printed on demand quickly and inexpensively. Barnes & Noble is already using print-on-demand machines in their regional centres, and in July Simon & Schuster enlisted the Lightning Source unit of Ingram Industries to fulfill its print-on-demand orders.” – National Post (Canada)