MAKE IT FREE AND THEY WILL COME

The British government proposes to make admission to museums free. But what about theatre? “An entire generation has got out of the theatre habit: education, prejudice and attention span are all partly to blame, but the biggest barrier is expense. As an incentive to people who don’t like theatre because they’ve never tried it, a proportion of seats should be free. There will always be those who save hard to afford the outrageous prices, but unless we make it easy and cheap for some of the others, those who grew up on cheap and easy visits will be dead and there will be no one to replace them.” – The Observer (UK)