PROFIT MOTIVE

  • Since the internet is rapidly transforming the music industry, and some estimates have us downloading our music rather than buying CDs by the year 2010, how will musicians continue to get paid for their songs? “Currently, there are four different ways: when listeners pay to download songs; subscription-only sites; advertising revenue from running banner ads; and cashing in on the musician’s identity by selling tee-shirts or fan club memberships. The most important thing artists can do is remind their listeners that music is worth paying for.”  – NPR [Real Audio file] (Part 1 of a series)