Getting your museum noticed these days requires “surreal amounts of money” these days, not to mention the promotional instincts of PT Barnum. The Museum of Modern Art’s Glenn Lowry has been “resculpting” MoMA so that the museum gets its fair share (of money and attention). He has hired a crack marketing team at private-sector salaries and has chosen to oversee projects that include building a Philippe Starck-meets-Amazon.com art and design Web store, and renting part of the museum’s art collection to a billionaire Japanese real estate mogul. – New York Observer