New projectors to show movies in theatres cost about $100,000, about ten times what a standard film projector costs. But the payoff might be good – audiences grade the picture quality and film experience better. The cost might be prohibitive even though the longterm costs of getting the movies to theatres goes down. “We did a modest survey with audiences on previous digital runs and the numbers support the digital performances. They were just graded better.” – Los Angeles Times 05/29/00