MUSEUM WITH A PLAN

London’s new Tate Modern opens next week. “From the Georges Pompidou Center in Paris to the Guggenheim Museum Bilbao in Spain, examples of museums promoting urban renewal are plentiful. But for the Tate this angle proved a useful marketing tool. Having picked the site for an annex, museum officials needed to raise $214 million to convert the abandoned power plant. And they understood that a museum that promised economic and social benefits to the city would be an easier sell than art for art’s sake.” – New York Times