IT’S ROSY IF YOU CAN AFFORD IT

The future, that is. The digital film revolution promises some big improvements in the way movie theaters do business. All well and good. But can they afford the new toys in the first place? For many exhibitors, the issue in front of them is survival. They’re struggling to climb out of the red after a financial squeeze caused in part by growing competition from other media and an ambitious period of new theater construction and refurbishment designed to lure customers. – Los Angeles Times 03/10/00