Want Butts In The Seats? Make Fewer Seats.

“We’ve tended to lay the blame for the fall-off in classical music attendances on bad programming, lack of excitement, not enough targeting the young and that woeful branding, favoured by the politicians, of elitism.” But could the real problem be something as simple as the fact that major concert halls tend to seat over 2,000 people, whether they are located in a metropolis of ten million or a city of 500,000? After all, the effects of a half-empty hall on audience behavior are well-established, and recent developments in Scotland’s classical music scene suggest that less may, in fact, be more.