When critic James Marcus interviewed Roth for an L.A. Times profile, the author gave a demonstration of what he described as “shouting. Jewish shouting.” (Roth was talking about the film version of Goodbye, Columbus.) Marcus liked the demo so much, he remixed it into a dance track. That track is now a “viral sensation” which has been blogged about by The New York Times, Gawker, The Guardian and MediaBistro. (And now it’s a ringtone, too.)