Bay Area Weighs Its Architectural Options

“The market in architectural futures is one way to make sense of the current hunt for firms to design the new wing of the San Francisco Museum of Modern Art and, across the bay, a new home for the Berkeley Art Museum/Pacific Film Archive. Experience is important but so is cachet. And if your building opens as your architect’s reputation crests – ka-ching!”

Stress Of Recession May Send Arts Managers Fleeing

Many say they plan “to leave their jobs with no new position on the horizon. … For the past two years, they have felt pressured by both passionate artists who want to do their work regardless of the economic situation and conservative board members, many of whose own companies are in trouble. The challenge of appeasing both at the same time has been overwhelming.”

Movie Studios Take A New Approach To Hooking You

“As studio marketers try harder to use technology to advertise movies, ambitious Web games that interlock with social networking sites are an increasing focus. The goal is to reverse the consumer-advertiser relationship. Traditional marketing pushes a message over and over. If people instead pull bits of information into their lives through a game, they are more likely to feel a sense of ownership.”