US TV Networks Focus On Older Americans (Now That They’re Boomers)

“The nearly 80 million boomers, who turn 47-65 this year, watch more TV — five to six hours a day, compared with the average of four hours and 49 minutes, according to Nielsen — and control half of U.S. consumer spending, according to the paper. And it highlighted that the average age of the primetime TV viewer this season hit 51.”