“Generally, we begin screwing up by turning demographic research into inaccurate stereotypes. We find out how our audience differs from the general population, define it by those differences, and then aim our outbound communication at an imaginary person who embodies every one of those differences.”
Tag: 02.26.14
Disney Launches Its Own Digital Movie Service
“Once fully deployed, the free service, called Disney Movies Anywhere, will allow consumers to buy a Disney, Marvel or Pixar movie once and watch it on any web-ready TV, mobile device or computer.”
Philip Seymour Hoffman + National Enquirer + Libel Suit = New Playwriting Award
How David Bar Katz, the longtime friend of the late actor who found his lifeless body, convinced (that’s as good a word as any) the tabloid to endow an annual $45,000 prize called the Relentless Award.
Oakland’s Own Dance Genre
It’s turfing, a style of street-dance that was created in the city about twenty years ago and is now booming.