A Social Media Challenge: Should Your Museum Have A Personality?

“Should I say “we” instead of “I”? Am I pretending the museum is actually speaking? What would it say? How would it say it? Can I make jokes? How funny is my museum? Is Wellcome Collection sarcastic, staid, sombre, sassy? Some of the answers to these questions are found in the history, themes and approach of the institution (also expressed through branding). But social media has a range of functions and a certain tone; it offers museums a chance to sidestep outdated perceptions or subvert expectations.”

Louvre Sets Up Shelter For Art And Antiquities Caught In War Zones’ Crossfire – But Ends Up In Crossfire Itself

In light of catastrophes ranging from the Taliban’s destruction of the Bamiyan Buddhas to ISIS’s trafficking in looted antiquities, the French government has offered a conservation facility it’s building in northern France as a haven for artifacts recovered from the battle-scarred Middle East. Yet some curators and archaeologists are fighting the plan, saying that it would stir up an entirely different hornets’ nest of problems.