Frieze: Modern Art As Spectator Sport

“Last year Frieze welcomed 68,000 visitors. Most came because they were interested in art; not in buying it, or schmoozing around it, but because they were excited by the amazing concentration of international works under one temporary, tented roof. Just to have a look. How did this happen? When did the UK become so open to, so excited by, modern art?”

Frieze Or Foire – The Stakes For Top Art Fairs

“The stakes in this competition are high. The art world looks to these fairs, along with others in Miami and Basel, Switzerland, to gauge tastes and test markets for top artists around the world. London’s major auction houses time their contemporary fall sales to coincide with Frieze every year. This year, many wary collectors who used to travel to a different fair every month are choosing to attend only one or two fairs.”