Does It Pay To Be First?

Premieres draw attention to theatre companies. But what do they do for the company? “Anybody who’s running a theatre in America today has to serve two masters: You have to serve the aesthetics of the community and give them shows they want to see, and we have to serve the art form or else we’re just doing museum pieces. Theatre is live and future-oriented, and I’d hate to think we’re just doing the familiar. Institutional theatre has got to take risks.”

Rings Engagement Will Be A Costly One, But Sales On Track

“The final cost of the long-awaited stage adaptation of J. R. R. Tolkien’s The Lord of the Rings, which begins previews at Toronto’s Princess of Wales Theatre on Feb. 2, may exceed its projected budget of CAN$27-million… [Still,] the most ambitious and expensive stage show in history seems to be on track. As of this week, advance sales were closing in on $15-million.”

GM Quits Stratford Sponsorship (Wants A Different Vehicle?)

“In recent years GM had partnered with the Stratford, Ont., Shakespeare festival to provide it with more than $100,000 each season in money and in-kind assistance. GM vice-president of corporate affairs Dave Paterson said the decision to stop backing Stratford was made last summer in response to what he called “our very rapidly changing vehicle lineup.”

A Place For August Wilson’s Legacy

“For reasons ranging from grief and mourning to awe and admiration — and including some celebrity exploitation and publicity grabbing — the world was suddenly full of Wilson proclamations, events, tributes and dedications. Just before he died, a Broadway theater was renamed to honor him. There is a move afoot to rename a Seattle street to commemorate him. Inevitably, there has been speculation about Wilson’s place in history. Will he become a permanent icon, like Eugene O’Neil?”