Your E-Book Is Tracking You

“You can tell everything about how somebody reads a book,” says Turow, “whether they are the kind that skips to the end, how fast they read, what they skip … So [data from e-readers] can give the author specific feedback. You know, ’35 percent of the people who bought this book quit after the first two chapters.’ “

Big Vocabulary = Success

“Vocabulary size is a convenient proxy for a whole range of educational attainments and abilities–not just skill in reading, writing, listening, and speaking but also general knowledge of science, history, and the arts. If we want to reduce economic inequality in America, a good place to start is the language-arts classroom.”