These Days, Publishing Is About Technology (And That’s A Problem)

One problem, Brian Alvey said, is that some of those companies doing publishing really well today aren’t media companies in the traditional sense, pointing to Red Bull and Coca Cola as two examples. And Twitter and Facebook trying to be media companies just adds to the confusion. Another issue is the lack of buy-in at these old-guard companies, which also makes it that much more enticing for these “tech geniuses” to build their own startups rather than fix all that is wrong with an existing platform.

New Yorker To Publish Fitzgerald Story It Rejected In 1936

The New Yorker this week is publishing a story by F. Scott Fitzgerald, ‘Thanks for the Light,’ that it rejected three-quarters of a century ago. Turning the story down in 1936, the editors said that it was ‘altogether out of the question’ and added, ‘It seems to us so curious and so unlike the kind of thing we associate with him and really too fantastic.'”

Why Social Media Won’t Save Publishing

“I’m convinced that epublishing is another tech bubble, and that it will burst within the next 18 months. The reason is this: epublishing is inextricably tied to the structures of social media marketing and the myth that social media functions as a way of selling products. It doesn’t, and we’re just starting to get the true stats on that. When social media marketing collapses it will destroy the platform that the dream of a self-epublishing industry was based upon.”