Compressing Your Audio Message Way, Way Down – To Four Notes

“Joel Beckerman spent about 18 months developing a song that boils down to a melody just four notes long. He’s one of a handful of composers who specialize in sonic logos, or the audio equivalents of the Nike ‘swoosh’ or John Deere’s leaping deer. More concise than a theme song and subtler than a jingle, sonic logos are brief melodies or sound effects designed to cement a brand in the consumer’s subconscious mind.”

Another Conductor Stops Concert, This Time For Crying Baby

At a Dayton Philharmonic concert earlier this month, during the long flute solo that opens Debussy’s Prelude to The Afternoon of a Faun, an infant began to wail – and kept going. Once he saw that the musicians were getting distracted, conductor Neal Gittleman “stopped the music, turned to the audience, and asked that the child be removed. Some audience members applauded.”

Summer Music Festivals On The Wane

“For a while, there has been an increasing feeling that festivals have shifted too far from their original hippie-spirited ethos. The point was to offer an alternative reality. Now, it’s a slick industry. The television rights have been sold, and with that have come price rises, mass audiences and corporate domination – the antithesis of everything they stood for.”

Time For Yet Another Obit For Rock Music?

“Rock music’s death certificate is signed with startling frequency. A year ago, after three rock songs featured in the 100 bestselling singles of 2009, the DJ Paul Gambaccini announced: “Rock as a prevailing style is part of music history.” This month, after rock’s share of album sales fell to 29.4% – its lowest proportion since 2003 – the obituarists came out once more.”