Band Finds Out Where Its Music Is Most-Pirated, Then Plays Concerts There (And Makes Millions)

“Having an accurate real time snapshop of key data streams is all about helping inform people’s decision making. If you know what drives engagement you can maximize the value of your fan base. Artists could say ‘we’re getting pirated here, let’s do something about it’, or ‘we’re popular here, let’s play a show’.”

Wanna Be A Pop Star? Now (More Than Ever) You Gotta Have A Gimmick

“Even as publications such as Billboard lamented the lowest weekly music sales recorded since the dawn of Soundscan tracking technology in 1991 this past summer, a barrage of high-concept marketing campaigns unleashed in support of some of the year’s biggest albums demonstrated that people are still willing to invest a great deal of time, energy, creativity and (in some cases) money in the increasingly futile pursuit of huge chart returns.”