Want People To Come To The Symphony? Pick A Damn Theme

“The old overture-concerto-symphony model, with no real relationship among the pieces, gives no identity to a concert, no marketing hook. It’s just another ‘one from column A, one from column B’ mishmash. Slapping alliterative labels for single pieces on concerts — ‘Marvelous Mozart,’ ‘Bombastic Beethoven,’ ‘Ravishing Ravel’ — is pretty lame.”

Why Italy’s Opera Houses Are In Crisis (And Why One Is Doing Rather Well)

“The final blow came last year when Italy’s government decided that only theaters with a balanced budget by the end of 2014 can access public money, exposing some opera houses to the risk of shutting down if they didn’t put their finances in order” – a notoriously difficult task in Italy. Yet one famous old theater has become quite entrepreneurial.