How The Seattle Symphony Pulled In The Educated Transplants Flocking To The City

Using extensive market research and three new concert formats, the SSO identified, and pursued, NUCCs (new urban cultural consumers). Among the surprising things the orchestra found is that the new formats don’t serve as “on-ramps” to the main Masterworks series; they are separate products and brand extensions. Also, the audience for the one-hour 7 p.m. concerts is the one with the most conservative tastes.

Finally, Columbus Symphony Can Afford An Executive Director Again

“In a sign of health for the city’s arts community, the Columbus Symphony has hired an executive director for the first time since budget cuts forced the elimination of the position in 2012. Denise Rehg – vice president of development for the Columbus Association for the Performing Arts, which had been managing the business side of the symphony – was appointed to the symphony position on Monday.”

Scientists Compare Brain Activity Of Jazz, Classical Musicians. Turns Out There Are Differences

“The researchers used EEG to compare the electrical brain activity of 12 Jazz musicians (with improvisation training), 12 Classical musicians (without improvisation training), and 12 non-musicians while they listened to a series of chord progressions. Some of the chords followed a progression that was typical of Western music, while others had an unexpected progression.”

The Story Of The Internet’s Number-One Source For Scores

“In 2006, a New England Conservatory student named Edward Guo founded the online portal IMSLP, or International Music Score Library, a kind of Wikipedia for musicians. Now the site contains some 350,000 scores and 40,000 recordings from 14,000 composers. The works of composers who have been dead for less than 70 years are not in the public domain and don’t appear on the site. Still, IMSLP is omnipresent enough that I’ve encountered music students who assumed there were no scores to Strauss songs at all, since they weren’t showing up there.”

Yo-Yo Ma Steps Away From Leadership Of Silkroad Ensemble

“Silkroad turns twenty next year. Like a teenager approaching adulthood, we are exploring our purpose in the world. … One thing we have discovered is the joy and significance of working as an ensemble, and at this turning point, we are formalizing a new approach to leadership that celebrates that collaborative spirit. To this end, I am thrilled to hand over the artistic direction of Silkroad to Jeffrey Beecher, Nicholas Cords, and Shane Shanahan, three extraordinary colleagues who have taught me so much about collaboration, music, and friendship.”

Billboard Will Stop Letting YouTube Weigh So Heavily In Rankings

Why? Someone was gaming the system, of course: “On Monday, word spread that Post Malone’s ‘Rockstar’ hit No. 1 on the Billboard Hot 100 singles chart. Three years ago Billboard decided to take YouTube plays into account for its Hot 100 ranking system and, through that technicality, a sneaky video of the song’s chorus on repeat with over 40 million views helped push ‘Rockstar’ to No. 1.”

How Would You Explain Opera? Here’s One Attempt

One would think that in an era of immersive realities, opera would have tried to aim for higher levels of verisimilitude, would have become grittier and true to life, but in the age of cinema, the opposite happened. Twentieth-century opera became more amorphous, less plot-driven. Watch something like Nixon In China, with its listless, meandering scenes and droning, repetitive music, and you will start yearning for a king disguised as a peasant and a letter given to the wrong princess. Opera does not attempt real social commentary or naturalism well: it is a heightened reality, a dream. Opera is crazy and intense like dreaming, another heightened reality, and we often wake from dreams wishing we could enter them again.