Why Classical Music Audience-Building Strategies Don’t Work

“Working toward greater diversity in new music is necessary and right. The problem is that we’re putting the cart before the horse. Greater inclusivity isn’t an audience-building strategy—it’s an audience-building outcome. Making inclusivity the focus of strategy actually hurts our efforts. All we do is muddle classical music exceptionalism with easily disproven assumptions about musical taste, in the process blinkering ourselves to certain truths about how people use music in pretty much any other context.”

How Artificial Intelligence Is Transforming The Music Business

Youtube, fueled by their parent company’s artificial intelligence division, Google Brain, has successfully accelerated their recommendation capabilities through a series of micro-improvements. For example, roughly four years ago, YouTube made its first significant improvement to its recommendation algorithm when it decided to value the number of times users spent watching a video more than the number of video clicks per person. With this one move, creator’s saw their view counts decline, who had originally profited from misleading headlines and thumbnails. All of a sudden, higher quality videos which were directly correlated with long watch times came to the forefront. As a result, watch time on YouTube grew 50% year over year over the next three years.

Why Are The Met’s Biggest Stars Dropping Out Of The New “Tosca” Production?

Since the Met first announced the new “Tosca” 10 months ago, the David McVicar production has lost its star tenor, Jonas Kaufmann; the soprano singing the title role, Kristine Opolais; its conductor, Andris Nelsons, who is married to Ms. Opolais; and his replacement, James Levine, who was suspended this month after being accused of sexual misconduct. Now the last remaining star of the originally-announced cast has withdrawn.

Four Factors Make The Classical Music World Ripe For Sexual Abuse

“Classical music institutions like the Met don’t have to dig very deep in order to understand where things went wrong. Through decades of research, the National Sexual Violence Resource Center – which rose out of the feminist rape crisis movement of the 1970s – has identified five problematic norms that contribute to an environment in which sexual violence takes place. As a workplace and as an art form, classical music is at risk in four of them.”

Why The Rock Hall Of Fame Needs Fixing

Some 32 years after that first batch of inductees, with most, if not all, of the genre’s most influential practitioners voted in, the Rock and Roll Hall of Fame is facing its own midlife crisis. Just as rock originally was a hybrid of pop, blues, jazz, swing, country, R&B, gospel and folk, the music spawned a vast multitude of sub-categories in the half-century since its birth.