Licensing Your Music: It’s Not Selling Out Anymore

“While people still love music enough to track it down, collect it, argue over it and judge their Facebook friends by it, many see no reason to pay for it. The emerging practical solution is to let music sell something else: a concert, a T-shirt, Web-site pop-up ads or a brand. Musicians have to eat and want to be heard, and if that means accompanying someone else’s sales pitch or videogame, well, it’s a living.”

Why Does Zukerman Stay In Ottawa?

When the National Arts Centre Orchestra in Canada’s small-ish capital signed such a big star as music director, some observers were more than a little puzzled. “Pinchas Zukerman in Ottawa? Had the great violinist lost his bow arm? Were the tax people pursuing him south of the 49th parallel?” William Littler suggests another reason: the band itself. “‘Just wait until you hear them tonight,’ says the maestro. ‘Listen to their Tchaikovsky!'”

Italian Opera Houses On The Brink

With three of Italy’s 14 major opera houses in receivership and budgets badly stretched at the rest, the upcoming cuts in the nation’s cultural budget are causing serious concern. “There is almost no private support of the arts in Italy – there are no tax incentives to drive that – and the government of Prime Minister Silvio Berlusconi warned months ago that every theater, museum and archeological site had become a luxury.”

San Francisco Opera Just Breaks Even

“The San Francisco Opera finished its 2007-08 fiscal year with a tiny surplus of $141,377 on an annual operating budget of $72,531,193… ‘We got out of there with our pants on,’ said General Director David Gockley… ‘We were able to cut $1.2 million in expenses, and ticket sales for the fall were only about $100,000 below projections.'”