Tenet Is The Test

So Tenet is scheduled to come out July 17, which seemed like a long time ago when the lockdown began, but … wow, that’s soon. “The equation being pored over in Hollywood is whether pent-up demand from people stuck at home means they’ll be willing to pack into theaters, even with heavy restrictions, by the summer. When three theaters opened in San Antonio opened last week, around 3,000 people showed up in total, according to The Hollywood Reporter. It’s enough to make some executives feel confident.” – The Verge

TV Advertising Pitches Run Into A Few Dense Coronavirus-Related Roadblocks

This is when networks usually spend millions of dollars for a live show to gain billions of dollars in advertising for the upcoming year. “Advertising has long served as a media-industry lifeline. This year, with the pandemic forcing the closure of the big media companies’ other lines of business – it will be even more critical.” But no one knows how it will work. – Variety

Golden Globes Make More Temporary Changes To Accommodate The Worldwide Lockdown

The new changes are for the foreign language motion picture category to match similar changes for all other categories – making pictures eligible that would have been released in their home country if the virus hadn’t gotten in the way; and making sure that the members of the Hollywood Foreign Press Association have to arrange for official screeners instead of seeing films in theatres. – Variety

At First, Hollywood Unions Praised Government Bill, But Six Weeks Later, They Say It Doesn’t Help Enough

After many members of SAG-AFTRA and other Hollywood unions were locked out of a bill that was supposed to help freelance and self-employed artists, the unions are calling for changes. “Musicians in particular have been affected. Those who work on location or perform on tour earn freelance income in multiple states, some of which does not come with a 1099, the entertainment organizations said in their letter.” – Los Angeles Times

To Stream Or Not To Stream? Arthouse Film Distributors Face Quandary With This Year’s New Releases

Some, like A24 and Sony Pictures Classics, are sticking with the existing theater-first model and waiting the COVID lockdown out; says a top Sony exec, “Without theatrical, the business disappears.” Yet some smaller distributors “have seized an opportunity to release their films as digital links, often through art-house and independent theaters that have eagerly accepted a chance to earn some revenue and keep their homebound audiences engaged.” (Alamo Drafthouse, meanwhile, is launching its own streaming platform.) – The Washington Post