The Medium Is Still The Message, Even After 50 Years

“Fifty years ago, Marshall McLuhan published Understanding Media: The Extensions of Man. Assessing all media that came before television and predicting all that would come after, he argued that we shape our tools and thereafter our tools shape us.” Yet, after half a century, lots of folks who spout the aphorism still know nothing of his work. (audio)

This Is How Difficult It Has Become To Measure Who’s Watching What

“As audiences have fragmented, broadcasters are monitoring them in many ways, yet their core business—selling airtime to advertisers—is still tied to traditional ratings. The network or service that can unite all these pieces for a complete view of what everyone’s watching will hold the keys to the kingdom, because the answer determines where the money goes.”