Hollywood Goes To Washington

The industry wants to show lawmakers how important movies are. “Showing policy wonks what Hollywood is all about is part of the MPAA’s goal of going beyond the movie screenings, celebrity congressional witnesses and star-studded campaign fundraisers to showcase how entertainment makes multibillion-dollar contributions to the economy and the nation’s balance of trade. In doing so, the industry hopes to underscore that Washington needs to strengthen copyright protection and to crack down on global piracy.”

Ads For (And By?) The People

“The marketing world has been abuzz about the concept of consumer-generated ads, drawn to the democratic aura YouTube and other websites have created by letting anyone post videos.”
But the contests are attracting pros. “Attracting pros to a contest billed as being for average Janes and Joes has generated controversy in the advertising world. After all, the competitions are overseen by ad agencies.”

The Art Of YouTube

“Just as early tsk-tskers of such derided mass products as comic books (today they’re called graphic novels), radio (people will stop reading books!), dime paperbacks (people won’t read the right books!) and TV (two words: Paddy Chayefsky) were proven wrong, those who summarily relegate YouTube to the low-cultural ashcan are missing not only its artistic potential, but the artistry that can already be found there.”