TV Networks Try To Thwart DVR Ad-Skippers

“Fueled by a growing sense of desperation, networks are inserting games, quizzes and mini-dramas into commercial breaks. They’re incorporating more product pitches into programming. Two experimental programs without traditional commercial breaks will premiere this fall. NBC has even called on Jerry Seinfeld for help. This is all being done to stop viewers with DVRs from fast-forwarding through advertisements, or to circumvent those that do.”

Why Hollywood Loves 3D

“Obviously, 3-D is not exactly a post-modern idea, and for most people it first brings to mind thoughts of wacky, red-lens-blue-lens cardboard glasses –or even of the headgear that Imax offered when it started showing 3-D flicks on its giant screens in the 1980s. But 3-D is clearly coming into its own, and its cinematic aspect is just one element of technology’s broader march toward a new era of make-believe super-realism.”

Pirates Zooms Past $400 Million

Pirates of the Caribbean might not have broken American box office records, but worldwide? It’s a winner. “Walt Disney executives said that they had broken out in high fives on Monday morning in their Burbank offices as they learned that “Pirates 3″ would surpass $400 million in ticket sales around the world in its first six days of release.”