Florida’s Broward Center To Introduce Stadium-Style Luxury Boxes

“Club Level [will be] a VIP area with wider seats inside the hall, and private access to a soundproof lounge with flat screen TVs, a full bar and food service – reminiscent of the luxury boxes fans pay top dollar for at sports venues.” The amenities are meant to appeal to “drag-alongs” – e.g., the bored spouse who gets dragged along to the opera or ballet.

Smithsonian – Popular But “Dull” (So How To Change This?)

“Officials said the goal of the campaign, which was announced Thursday, is not necessarily to increase attendance, which is running ahead of last year’s with more than 23 million visitors through August. Instead, the aim is to inform people about the Smithsonian’s extensive research and resources and traveling exhibitions — and change their view of the institution as dull.”